By: Soody Tronson, Chair, Women in Licensing, Licensing Executives Society, USA/Canada
Nearly 45 enthusiastic attendees came together the 2016 Annual Meeting’s Women in Licensing (“WIL”) Breakfast organized by Ada Nielsen and Soody Tronson.
From the discussions, it soon became apparent that there is a great opportunity for the LES Women in Licensing Committee to have a positive impact for its membership. Among the first set of actions was to conduct a survey to assess the expectation of the membership, what could re
alistically be addressed, how to deliver the expected programs and/or initiatives, and how to measure progress.
A survey of 18 questions was prepared and sent out in January to 373 members and non-members, with 128 responding. The recipients were selected based on attendance at the 2016 WIL Breakfast and members who have designated WIL as their interest area in their LES member profile. The s
urvey had the following goals in mind:
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